What are Pressure-Sensitive Labels?

Pressure-sensitive labels are highly versatile label solutions that can be used on almost any type of product. With a 40% share of the total labeling market, pressure-sensitive labels are still the leading label format around the world, according to the “AWAreness Report: Global Pressure-sensitive Label Market 2020.”

A pressure-sensitive label can use paper, film, or foil as their primary label material. They can also be used with a wide variety of inks. Pressure-sensitive labels do not require heat, solvent, or water to activate. Light to moderate pressure to the label will apply it to the product surface. Pressure-sensitive labels typically come on a roll or in sheeted form.

Parts of a Pressure-Sensitive Label

There are 4 primary parts to a pressure-sensitive label.

  1. Topcoat - finish applied to label to protect it and add visual appeal
  2. Face Stock - base material with printed design
  3. Adhesive - what makes the label stick to the product/application
  4. Release coating and liner - what the label will peel off of

What Are Pressure-Sensitive Labels Used For?

Pressure-sensitive labels have great visual appeal and are easy to use. Because of this, you will see them being used across almost all industries, on a variety of products. Some common examples of where you would see pressure-sensitive labels are:

Custom craft beer can label

Advantages of Custom Pressure-Sensitive Labels

Custom pressure-sensitive labels are a very straightforward labeling solution that does not require heat, solvent, or water to adhere to bottles, containers, or other products. The use of different adhesives makes customized pressure-sensitive labels versatile, being removable or permanent. High-performance and heavy-duty options allow pressure-sensitive adhesives and labels to last through hot and cold temperatures and support weights of bulkier labels as well.

Why Use Red Oak Label for Custom Pressure-Sensitive Labels?

Design Support: Red Oak Label has a full-service design team that is ready to help you create your custom pressure-sensitive label. From choosing the right font for your label or deciding what colors to use, our team is here to help.

Competitive Pricing: Our customers report back savings of up to 30% on label expenditures.

Labels Made in the USA & Ship Fast: All of our products are manufactured in the Milwaukee, WI area and ship to you within 6 business days!

We Do Short Runs: Looking for a custom pressure-sensitive label, but don’t want to be stuck ordering more than you’ll use? Red Oak Label accommodates custom shapes in small quantities!


A Few Of Our Many Happy Customers

“If I could reach through the computer and give you a huge hug and a kiss, I would! Ha, ha, ha. Thank you for always being so amazing to work with.”

- Jones Creek Beef

“I just wanted to let you know that the labels have just been received here at Goodwill - On behalf of all of us thank you so much for the quick turnaround to help us resolve this issue - Great Job . Thanks!”

- Goodwill & SCJ Team

“I have been meaning to write for sometime now to thank you, and express our gratitude, for all the help you gave us in producing such high quality labels for our new Tahini Dressing products. I think the labels look terrific--virtual pieces of art.”

- Open Seasame Foods, LLC

“As our work on the Holiday campaign comes full circle, those of us from the Saran Team are more than appreciative of all the work you and your colleagues have done at Red Oak Label to help us with the Saran Cling Plus Holiday program this year. Without the diligent work of colleagues like you, the Holiday effort would have been unable to meet our enormous rework hurdles. Unfortunately, those of us in Racine have not been able to shake your hand personally, but we hope that in due time, such a meeting will come to pass. Best wishes to your team in the months to come, and you can count on SCJ ‘s continued business when future label needs arise.”

- SC Johnson & Son, Inc.

Contact The Label Experts At
Red Oak to Request a Quote

Red Oak Label has a full design support staff to assist in any way you may need to create the perfect labeling solution for you. We can support in designing labels, lids, and tags, and we also have the ability to design tooling to ensure your labeling solution works exactly how you need it to! Contact us to learn more about our label printing process!

Custom label making machinery